Episode 27: Social Media for the Birth Worker with Katie Edwards Corbin

podcast May 20, 2020

Hello again friends! So good to be connecting again. I’m finding I’m leaning more into all the virtual ways of connecting right now! My online classes, my podcast, my social media is all helping facilitate me staying connected to my students and clients in ways that are powerful, even if I am missing my in person connections like crazy right now!

Are you able to use social media to connect with your people? How does social media make you feel? Is it overwhelming? Is it confusing? Are you not sure where to start, or are you feeling confident and effective?

I brought in a social media strategies to talk to us about this very topic. I know for many of us, it can feel like a lot and we’re not sure where to start or if what we’re doing is simply a waste of time because it feels like no-one is seeing what we’re posting. Many of us are trying to dial in how we can connect with our clients via any virtual means, and while social media might not have been on our radar several months ago, it probably is now.

Katie Edwards Corbin and I dig into all of this and more in today’s episode. She’s built her own businesses from the ground up and understands the entrepreneurs journey!

Katie holds a Bachelors in Professional Studies of Life Sciences and a Masters of Science in Acupuncture and Oriental Medicine. She has over 100,000 hours of professional and business training whether it be in traditional institutions or mentoring with the leaders of their industries.   She continues to grow and master her craft.  Katie is naturally drawn to technology, marketing, and the psychology of advertising.  The combined approach of leadership, management, self development, and being tech savvy makes her a powerhouse to the companies she works with.

Katie loves to be with her family and is the mother of two children.  She is a natural connector.  She has natural athleticism and always gravitates towards movement in her life.  She an avid yogi, reader, philosopher, and traveler. She may or may not be one book away from opening her own bookstore in her home.

Katie is a full of knowledge that can only be gained from doing the work yourself, building a business from the ground up and being in the trenches that aren’t glamorous but are full of growth.

I’m excited to share this episode with you today!

Today's episode includes: 

  • Business mentorship
  • Undercharging= burn out
  • Ideal Clients
  • Scarcity mentality/ fear based saying yes
  • Being ok with saying no
  • Trusting your intuition
  • Do we have to use social media?
  • Fear of visibility
  • Birth requires connection- specialized tips for using social media
  • Discomfort and resistance in entrepreneurship is a given
  • How to utilized the platform you feel drawn to
  • How do you choose where to focus your energy with all the options out there?
  • Why does it social media seem so overwhelming?
  • Do you have to be young to use social media?
  • Common mindset shifts that support birth workers
  • Practical steps- how often to post, how to use hashtags, what if you’re not a photographer?
  • How do you make the time you invest on your social media profitable instead of feeling like you’re wasting time?

And more! 

One of Katies quotes from her website sums up my hope for you today, “Believe the world needs you.” This belief impacts how we show up, yes on social media, but in every area of our life.

The world needs the special version of you that only you can offer.  And I think the believe often gets forgotten when we approach social media, we compare and feel like we need to use this tool the way everyone else is, but what if you could utilize it in the way that serves and displays who you are, you’re unique voice, without all the pressure or need for certain numbers or likes.

I know the world needs you, your wisdom and love and compassion, without fear or anxiety or stress, just the authentic untainted you.

If social media is an area you’re wanting to lean into, I’m encouraging you to practice with bravery. Try things, and if they don’t work, no worries, keep trying. I’m in the trenches with you.

If you’re wanting to connect with Katie, I encourage you to head on over to her Facebook page to get started hanging out and learning from her! I’m grateful for her voice and her being willing to share her story with us today!

Last week I issued a challenge to encourage another birth worker, it can be personally or via social media! Let’s keep it up with week. How about we call tag someone we respect, have learned from, are encouraged by in a social media post this week. Often we don’t know what to post, but this is an easy an authentic way to start! We’re not competing with each other, there’s always plenty! If you’re struggling with feeling like there isn’t plenty, especially in this market, I encourage you jump back to Episode 18 with the amazing Agnes Kowalski. You’ll be encouraged and challenged in the best way on your money mindset from a deeply compassionate approach.

2 FREE movement classes for birth workers for the upper body and back, 10 minutes each with no special equipment needed! 

Thank you so much for being you, your bravery and vulnerability and willingness to do with work to support your communities. The work you do is essential and vital. I’m cheering you on as we navigate this thriving birth worker life! Bye for now!

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